Enhanced App Quality helps them in getting discovered on Google Play

In a recent report, it was found out that around 2 billion users from all over the world visit Google Play Store to browse, discover or download different games and applications. In the month of June this year, Google updated their featuring and ranking logic in order to prioritize the high quality of applications and games with strong technical performance as well as some engaging and interactive content in the Google Play Store.

In a recent article posted by Android on their portal, they mentioned that apart from making Google Play a great discovery experience, they are pretty much focused on increasing their focus on the quality. 

If you are the owner of Android app development company then you need to focus on three major areas as advised by Android developers team at Google. As an Android app developer, you need to build app having higher quality because this will help to get your app surfaced over the Play Store. In this article, we are  going to discuss those core areas you need to prioritize if you’re considering taking your Android app development services to the next level. 

Best in-app UX (User Experience)

The user experience mainly comprises customer loyalty and customer satisfaction. The main motive of the mobile application is to ensure the user with a smooth interaction. Different aspects of the end-user interaction are always taken into consideration. In order to keep your app users satisfied you need to update the changes so that you can give them the best in-app browsing experience. Keep these points in mind to deliver the best in-app experience to your users. 

• Quality guidelines: As an app developer, what is the most important thing for you? To meet the user expectations and maximize your exposure opportunities by testing against the quality guidelines for different platforms, Right? So, keep yourself on that way and you’ll see some magnificent results in the upcoming days.
• Track testing: Try to release early/beta versions of your app to gain some early feedback from your users. This will allow you to make necessary changes prior to its release.
• Engaging content: Make sure the app content is such that users like to browse your app and should be interactive as well. This helps to build loyalty and sustainable engagement on your app by satisfying your users’ needs.
• Placement of ads: Apps that are integrated with ads, you should ensure the ad placement isn’t disrupting the user experience while browsing through the app. It is advised to choose the right ad format and its placement. 

Concrete stability of the app and its technical performance

Have you thought about whether your application has great in general technical performance and just in case it is power-thrifty, responsive, efficient, and well-behaved? Reports say that 42% of the negative or 1-star review comes up when a user sees any bug or error in the app.

• Android vitals: Review the Android vitals dashboard to perceive how your application is performing on some core vital measures that include crash rate, ANR rate, excessive wakeups, and stuck partial wake-locks within the background.

Exhibiting bad behaviour in Android vitals will negatively affect the user experience in your app and could limit your exposure opportunities on Google Play.

• Pre-launch reports: You should take care of the problems within your apps by identifying them at the same time rectifying it to present the best interactive app for your users upon its launch. The pre-launch reports are vital as it helps in automated testing on real devices which helps to look out for layout issues, provide crash diagnostics, locate security vulnerabilities, and much more.

Effective store listing page

Not finished yet! Do you think a quality app also means having an effective and accurate listing page? The answer is obviously Yes! Your store listing page also makes the first impression a big hit.

• Best practices: It is suggested to use crisp creative assets that include app title, icon, screenshots and video, with a simple and informative description of the app. To improve discovery opportunities, Google suggests all pages have a video so that users get to know about your app.
• New icon specification: Have you already updated your app icon before 24th June? Thumbs Up! This will allow more polished experience on the Play Store. 
• Ratings and reviews: If you are into Android app development services you’ve all the chance to grow each and every day. The best thing is that this opportunity is provided by your app users through reviews and feedbacks. You should keep track of your user ratings and reviews and respond to negative reviews wherever possible.

Reports say that user rating goes up by 0.7 stars post receiving a reply from a developer on their review. In the month of August this year, Google has rolled out the new rating score so it is vital to keep an eye on user ratings and act upon it.

• Custom store listings: Customize your marketing messages in such a way that it targets users groups based in a different country. Getting along with pre-registration for your app or installation of an app of country basis.
• Localization: You should know how to take advantage of Google Play’s global reach. This allows you to identify key markets, translate your app store listing, and even run store listing experiments to optimize for a different country.

These were the key areas you need to focus on while developing an Android app and want to get it placed on the Google Play Store.  

In case anyone who is reading this wants to avail of any Android app development services, you can contact Quantumsoftech. We are among the best Android app development companies, constantly working to establish communication between the different interactive Android mobile application development.