5 practices of mobile app development that customer base appreciates

Only 21% of apps are used by users within 6 months of downloading. And it takes 5–6 days for users to uninstall the app from its last user session.

Designing a custom-based mobile app doesn’t guarantee a good retention rate if it is not employed with good methodologies & practices on part of mobile app developers. The app needs to have features, practices & methods that user base appreciates & demand.

It is pivotal for a mobile app to have customer engagement to help businesses reap crucial growth & success. A mobile app is a direct & short-cut method to reach your audience in the right way. To engage the audience with your business offerings, it is important to engage them with your app first. But with practices & methodologies that your audience anticipates from you.

Here in the following, Quantumsoftech — a renowned mobile application development company will tell all the budding or established business houses about 5 quick mobile app development practices that they need to ask from custom mobile application development company — before setting up a prototype of your app.

1. Personalization in apps will never be an outdated concept

• A brand like Starbucks is a pioneer in serving personalization within its apps.
• The brand host the smart app that retracts its user’s listed preferences, purchase history, weather condition & basic account details.
• Based on these insights, the brand work towards its deals & discounts to convince customers to purchase & spend more.
• So now you know how its app draws out good deals for cold coffee on a scorching day.
• Having a mobile app that helps in delivering personalized marketing & engagement strategies is a true winner.
• And these strategies won’t fail since customers carry a mobile with the apps all the time.

2. An app that bolsters error-free functionality

• 90% of the user base doesn’t use the app just because it is poorly performing. 86% of users will directly uninstall the app if they feel that the app is exploiting their user experience. Also, users will only use the app once or twice after it fails to perform as expected.
• Therefore, before launching an app it is must to have several error checks & omission-removal to deliver smooth & agile app.
• Ask the mobile app development services to divide the testing areas of the apps as — Store specific checks, App user interface checks, App specific checks, Network specific checks & Device specific checks.
• Each category will help developers eliminate or filter the buggy apps before their launch — perfectly and will result in apps with error-free functionality.

3. Special attention to security attributes

• Customer base expects the apps to be secure from data hacks/breaches — says one mobile app development company.
• Since the apps have personal data or information in the form of credit card details, the customers expect the app to be aligned with data privacy laws — enforced by GDPR.
• Business houses or individual while partnering with mobile developers should plant the right & highest of security protocols in the form of two-factor authentication and strong encryption.
• Apps should also have a “virtual delete all information option” just in case the user accidentally loses its device — suggested by mobile app development company.

4. Detailed market research before preparing a prototype of the app

• A mobile app for businesses is going to be a marketing strategy that will help to fill in the gap between the audience & the brand.
• The app’s main aim is to provide user’s with desired information, help the customer with good support & make purchasing easier for them.
• Having basic features or information inside an app isn’t enough. An app should deliver value to customers. Therefore, extensive market research is a must on part of businesses or mobile apps development company to render more value-added experiences or UI to the audience in the form of a mobile app.
• A short feasibility study followed by conducting a market survey or research is a must to get better hands-on customer expectations & ROI.
• In your research, find out opinions, values & wants of potential buyers by conducting a survey or poll on the social platform.
• Visit the famous crowdfunding platforms to find particular niche or activities in support of your app building.
• Have a look at the trending & featured apps to see what’s making them so popular.
• Search for the keywords similar to your competition during your research.
• Find out what categories or type of apps are getting ahead in the Apple app store & Google play store.
• Research whether your app type can have a customer avatar or replica for users in an interesting cartoon form to hold your customer’s attention — just like famous app Snapchat.
• Identify the sheet of problem statements on part of users & then plan to formulate an app that answers those statements in no time.

5. Always aiming at perfecting the user experience by testing the apps

• It’s worthy & necessary to have timely testing of apps to make sure that they are not lagging behind.
• The aim of app developers should be to target on 5-star rating worthy experience even after the launch of such apps.
• Any app that lapses while performing in terms of speed or functionality will take no seconds to hit the list of “uninstalls” — said by mobile app development services.

About us!

Quantumsoftech is an innovation-led custom mobile app development company that prepares mobility solutions that are very much in and compatible with different OS. Using disrupting technologies like AI, IoT & Blockchain to build the most secure & user-type apps right from scratch with software & resources utilized by industry’s experts & tech giants.

Outsource the big app idea to our mobile developers and experience the flourishing ROIs!