9 Important features every social media app should have
“Content is fire & social media is gasoline” - Jay Baer
So what is social media for brands/businesses?
Social media is a digital platform where marketing is such a vital thing you must do to make a brand visible among the mass and mobile apps are the way through which these platforms can easily highlight & help brands ensure their widespread & brand awareness.
The social media apps are a prominent way to help brands get effective collaboration with other brands, communication with potential customers and contributing inspiring business products/stories – says mobile application development company.
Quantumsoftech – a mobile app development company in the following have listed few attributes or features that every social media app must possess. Read it with undivided attention.
1. Ease of connectivity
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A social media app completely fails if it doesn't have the features or elements that unify the internet users.
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There should be seamless navigation features within the app.
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The process of login and signup should be quick & less time-consuming.
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An app that enables users to connect or use with less effort is definitely a steal amongst the audience.
2. Notification & newsfeed in a single view
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A social media app must provide all the user's required information or activities on a single view.
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The News Feed section must show the vital contents in the form of videos, photos, videos, articles in a very organized & viewable manner to enhance interaction & amount of activities between different users.
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These apps should come along with constant updates which helps in the improve or fix the bugs.
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A basic social media app must allow the users to review posts, status updates, share pieces of contents with others, must have a like or dislike button and should be open to suggestions or queries of the users – says mobile app development services providers.
3. Must be easy to integrate with trending social media platforms
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To make your social media app popular in no time, you should integrate it with hugely popular social media apps like Facebook, LinkedIn, Twitter, etc.
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This kind of outbound sharing will increase the popularity of the app amongst masses, will grow user organically & will drive adoption.
-
Such app should also house an option where users can invite their friends or other known people via messaging channels like WhatsApp, Email, SMS, Facebook & more. This process of invitation is called deferred deep linking – a process where installs are driven for the apps that are not yet installed, you can ask the mobile apps development company to infuse paid invitations inside the apps.
4. Selection of a right mobile platform
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Android & iOS are the two popular platforms that are globally used because of their numerous benefits.
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Thus, it is important to choose a platform that matches with the social media app's requirements, which is fast in terms of testing, comes with constant updates, offers global widespread & most important turns viewers into buyers with its USP.
5. Security & support guided apps
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Mobile app development company should devise the social media mobile apps that have some dynamic security & privacy aspects.
-
As these apps have a lot of personal information of users, these apps should put in the two-factor authentication or strong encryption features to make a safe environment for users within the app.
6. Features to create exemplary & customized user profiles
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Such apps must-have features that can make users profile standout, apps can have special filters, catchy fonts or other groundbreaking effects similar to Instagram, Snapchat and others to make users enjoy their customized profiles – mentioned by mobile app developers.
7. An app that builds a network of friends/followers
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Popular social media apps allow users to build strong connectivity via followers or friends.
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Mobile app developers must work through a feature that allows easy addition of followers or friends to let users build a strong social community.
8. Time-to-time examination of the functioning of the app
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Make an assessment of key factors after the launch of the social media app – like clickthrough rates, number of views on the content or video, re-posts/re-tweets, number of shares & more.
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This kind of assessment will foretell the gaps or area where the app is lacking or count the achievements that the app is making.
9. Hiring mobile app developers from the custom mobile app development company
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It takes the right mobile app development company with strategic planning right from the conceptualization of the idea until the successful launch of the final app.
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Choosing a company that build minimum viable products, builds the right features to enhance the communication model of such an app and offers complete features – is a bonus to any brand.
Wrapping Up!
Quantumsoftech is a custom mobile application development company, developing mobility solutions for Android, iOS & more – by integrating groundbreaking & automation-run features, elements & contents to result in the business-driven app.
Can't wait to turn your idea into a featured app? Let us help you!
A social media app completely fails if it doesn't have the features or elements that unify the internet users.
There should be seamless navigation features within the app.
The process of login and signup should be quick & less time-consuming.
An app that enables users to connect or use with less effort is definitely a steal amongst the audience.
A social media app must provide all the user's required information or activities on a single view.
The News Feed section must show the vital contents in the form of videos, photos, videos, articles in a very organized & viewable manner to enhance interaction & amount of activities between different users.
These apps should come along with constant updates which helps in the improve or fix the bugs.
A basic social media app must allow the users to review posts, status updates, share pieces of contents with others, must have a like or dislike button and should be open to suggestions or queries of the users – says mobile app development services providers.
To make your social media app popular in no time, you should integrate it with hugely popular social media apps like Facebook, LinkedIn, Twitter, etc.
This kind of outbound sharing will increase the popularity of the app amongst masses, will grow user organically & will drive adoption.
Such app should also house an option where users can invite their friends or other known people via messaging channels like WhatsApp, Email, SMS, Facebook & more. This process of invitation is called deferred deep linking – a process where installs are driven for the apps that are not yet installed, you can ask the mobile apps development company to infuse paid invitations inside the apps.
Android & iOS are the two popular platforms that are globally used because of their numerous benefits.
Thus, it is important to choose a platform that matches with the social media app's requirements, which is fast in terms of testing, comes with constant updates, offers global widespread & most important turns viewers into buyers with its USP.
Mobile app development company should devise the social media mobile apps that have some dynamic security & privacy aspects.
As these apps have a lot of personal information of users, these apps should put in the two-factor authentication or strong encryption features to make a safe environment for users within the app.
Such apps must-have features that can make users profile standout, apps can have special filters, catchy fonts or other groundbreaking effects similar to Instagram, Snapchat and others to make users enjoy their customized profiles – mentioned by mobile app developers.
Popular social media apps allow users to build strong connectivity via followers or friends.
Mobile app developers must work through a feature that allows easy addition of followers or friends to let users build a strong social community.
Make an assessment of key factors after the launch of the social media app – like clickthrough rates, number of views on the content or video, re-posts/re-tweets, number of shares & more.
This kind of assessment will foretell the gaps or area where the app is lacking or count the achievements that the app is making.
It takes the right mobile app development company with strategic planning right from the conceptualization of the idea until the successful launch of the final app.
Choosing a company that build minimum viable products, builds the right features to enhance the communication model of such an app and offers complete features – is a bonus to any brand.
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